”Create the biggest, grandest vision possible for your life, because you become what you believe
A 24-year real estate industry veteran with 14 years in Collier County alone, Fern Schmidt is Director of Real Estate Relations for Clive Daniel Home. In her role, she also leads the company’s Realtor® Benefit Program and Stage Right Staging.
Clive Daniel Home’s Realtor® Benefit Program focuses on developing mutually beneficial relationships between the store’s interior designers, realtors and new homeowners. After the realtor becomes a program member, Fern sends a complimentary gift card to members’ buyers who have an executed sales contract. She also matches an interior designer with the new homebuyer to help them select furnishings that fit their preferred design style and visualize what may be done with unique spaces, such as a bonus room. For the Stage Right Staging division, Fern assists realtors who have a high-end listing that requires that extra special CDH touch for staging. Ms. Schmidt provides a contract for furnishings selected by a Clive Daniel Home designer to best showcase the home.
Fern was Assistant Manager of Real Estate Relations at Clive Daniel’s Naples location for five years before heading to Norris Furniture as Director of Business Development for all four showrooms. In 2020 she returned to Clive Daniel Home in her current position as Director of Real Estate Relations, working with our Director of Business Development to foster relationships with area builders, hospitality properties and commercial businesses that will benefit from design renovations and improvements. She also works with the Collier Building Industry Association (CBIA), the Naples Area Board of Realtors and the Women’s Council of Realtors.
Originally from Danville, Illinois, Ms. Schmidt attended Eastern Illinois University with a major in Business Management. In her spare time, she enjoys supporting local nonprofits including Honor Flight, Bikers for Vets, St. Matthew’s House and Pace For Girls.